Competitive Contract Award Notice

Associated Parent Notice
CompetitiveContractNotice - GB-Houghton Regis: Customer Segmentation and Personas
1. Title: GB-Houghton Regis: Customer Segmentation and Personas
2. Awarding Authority:
Aldwyck Housing Group
C/O Catalyst Housing Group Ealing Gateway, 26-30 Uxbridge Road, London, W5 2AU, United Kingdom
Tel. 01582 869 220, Email: procurement@aldwyck.co.uk, URL: https://www.aldwyck.co.uk
Attn: Stephanie Turner
3. Contract Type: Services
Sub Type: Research and development services.

4. Description: Market research services. Aldwyck Housing Group and Catalyst Housing Group require a service provider to create a behavioural and attitudinal segmentation of our residents. This is as opposed to the standard demographic segmentation that is available elsewhere. We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward.
Currently, when we describe our customers, we tend to talk in terms of what type of housing they live in such as general rented, homeowner, supported housing. We want to describe our customers in a different way, by what their needs, wants and aspirations are.
We think the best way to understand our customers’ needs and demands is to ask them. From the segmentation outcomes, we will require the chosen provider to design personas to describe the different types of customers we have.
5. CPV Codes:
79310000 - Market research services.

6. NUTS Codes :
UKH25 - Central Bedfordshire

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Central Bedfordshire,
8. Reference Attributed by the Awarding Authority:
9. Awarded to:

Social Engine
26 Howard Walk, London, N2 0HB, United Kingdom
Tel. +447958931465, Email: toby@social-engine.co.uk, URL: https://www.aldwyck.co.uk
Contact: Toby Blume, Attn: Toby Blume
Value Cost: 52,032.5
Is Awardee likely to subcontract?: No Awarded to SME?: Yes
10. Date of Contract Award: 02/08/2019
11. Number of Tenders Received: 11
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://aldwyck.delta-esourcing.com/delta/viewNotice.html?noticeId=421746182
TKR-2019812-PRO-15243646
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 02/09/2019
Period of Work End date: 01/09/2020